Do you experience any of these challenges:

• Measure success by the number of features you've built this year? 
• Struggle with prioritizing your product backlog?  
• Engineering team getting bogged down with ideas that were not market validated?   

​If so, you need to revisit your product strategy.

We can help:

• Build a deep understanding of the customer & their needs, aspirations & pain points
• Understand industry forces, competitive analysis, macro trends that impact your business
• Develop long-term product strategies that delight customers and create a sustainable competitive advantage 

Deliverables: ​

• Customer Personas, Empathy Maps, Customer Journey Map
• Competitive Analysis, Feature analysis & Environment Map
• Product strategy framework tailored for your business, showcasing how to differentiate over the long run
• Prioritized roadmap of features, designed to win over your market
• Lean experiments to validate features on roadmap before passing onto engineering​

​Outcome:

• A holistic view of how to improve the customer experience
• More impactful user stories
• Increased engineering velocity
• Overall increase in R&D ROI.

schedule a call with us

Mike Rossi
CEO @ Smile.io

Theban was invaluable in bringing clarity and long-term thinking to our product roadmap. What was particularly helpful was his input on our competitive differentiators vs competition, and how to build products and features to capitalize on those advantages. I'd highly recommend Theban for any product-focused SaaS company.

Aaron Brown
VP @ Shopify

I have worked with hundreds of product leaders. There are very few that can combine an innate bent for execution, crafting market-expansion focused roadmaps, and shaping platform + business model strategies, like Theban can. ​

Dale Darling
​Architect @ Zynga

Theban's experience executing successful products are invaluable in optimizing product strategies.